Camros-Tech >Solutions and Products > Recommendation Engine

Recommendation Engine

Camros-Tech’s “Recommendation Engine” brings excellent opportunities to telcos for providing personalized online product offering to their customers. This engine is designed to automatically generate personalized recommendations of products and services based on multi data dimensions including customers’ purchase behavior, consumption behavior, demographic and predictive analysis in conjunction with marketing and sales strategies and targets. This engine consists of a hybrid approach which can combine pre-defined customer segmentations and machine generated and maintained customer segmentation to help telco’s marketing and sales teams offer the best suited products offering to their customers.

 Its built-in customer-based and product-based collaborative filtering techniques for mobile products and services particularly implemented to automate and enable smart recommendations once confirmed by marketing and sales team it is seamlessly integrated with “Product Catalog Manager”, “Self-care” and “Online Shop” to run campaigns and promotions fairly with few clicks.

 

 

 

Benefits and value propositions of implementing the recommendation engine:

 

New Ways of Customer Life-Cycle Management

  • Importing existing customer segmentation data for further analysis and comparison with automated generated segmentation data or re-using the imported data to run externally analyzed campaigns as well as internal campaigns
  • Automated segmentation and customer profiling to predict their product preferences for future campaigns
  • Factor in customer’s purchase behavior and consumption behavior or other demographic information whilst creating new campaigns based on time-bound historical data either imported data or integrated databases with Recommendation
  • Receiving immediate feedback from all campaigns and promotions even when they are active to help marketing and sales team with future campaigns
  • Providing ability to telco’s marketing and sales team to modify configurations and parameters for the active campaigns and seeing the effect instantly in the touch-points with no delay

New Ways of Running Campaigns and Promotions 

  • Importing existing customer segmentation data for further analysis and comparison with automated generated segmentation data or re-using the imported data to run externally analyzed campaigns as well as internal campaigns
  • Automated segmentation and customer profiling to predict their product preferences for future campaigns
  • Factor in customer’s purchase behavior and consumption behavior or other demographic information whilst creating new campaigns based on time-bound historical data either imported data or integrated databases with Recommendation
  • Receiving immediate feedback from all campaigns and promotions even when they are active to help marketing and sales team with future campaigns
  • Providing ability to telco’s marketing and sales team to modify configurations and parameters for the active campaigns and seeing the effect instantly in the touch-points with no delay